“We Eat What We Kill”
The vast sums of television money delivered to these institutions through Byers’s deals made them willing to submit for a time. Nevertheless the football that is big grumbled concerning the part of the tv screen income redirected to almost a lot of NCAA user schools that lacked major athletic programs. They chafed against cost-cutting measures—such as restrictions on group size—designed to assist smaller schools. “I don’t wish Hofstra telling Texas just how to play soccer how to write an abstract for a scientific paper,” Darrell Royal, the Longhorns mentor, griped. Some of the big football schools began to wonder: Why do we need to have our television coverage brokered through the NCAA by the 1970s and ’80s, as college football games delivered bonanza ratings—and advertising revenue—to the networks? Couldn’t we have a more impressive cut of the television money by working straight because of the sites?
Byers encountered a rude revolt that is internal. The NCAA’s strongest legions, its big soccer schools, defected en masse. Continue reading